Photography
DDA was the first
digital photography studio in Pennsylvania. Today it remains one of the
best. With our fifth generation digital camera, and in our studio equipped
with special technology digital lighting or on location, DDA produces
first class digital images. Images that always remain first generation,
do not need to be scanned and can be endlessly digitally manipulated to
provide just the right look for any product, model or application. Faster,
better, cheaper - digital photography the DDA way.
Photography, like
Lithographic Printing had not changed much in its first 150 years. Exposing
a media (currently emulsion layers on film) to light resulted in a chemical
transfer of a photographic image to a print or transparency.
Dynamic Digital Advertising
began doing traditional film-based photography in 1994. 35mm slide/print
and 120mm (2 1/4") medium format transparencies were the formats
of choice. However, in 1994 there was quite a revolution taking place.
It was becoming possible to use a CCD (Charged Coupling Device) instead
of film. Digital cameras were expensive and the process was computer-centric
and not camera-centric. Many traditional photography studios were unfamiliar
with the handling of digital images and fearful of the threat digital
photography presented to its business model.
DDA, on the other
hand, was both photographic and digital at its core. The digital process
was standard operating procedure, and much of DDA's advertising work involved
scanning and photo manipulation.
DDA's orignal slogan
was "If you can imagine it, we can image it™". As DDA
has proven over and over, high-resolution digital photography, done right,
is simply better, faster and less expensive. First generation images are
faster to capture and eliminate the expense of film developing and scanning.
DDA continues to offer both digital and traditional film-based photographic
services, but once you've been through a digital shoot, you'll never want
to go traditional again.
|
